It offers versatile segmentation, triggers content based on user behaviour and most notably offers unmatched personalisation capabilities. Electronic Direct mail marketing is probably the only channel that offers wider reach along with precise targeting options.
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The advantage that EDM Marketing provides, over email marketing, is that it can be a flexible and powerful multi-channel campaign involving both online and offline channels.Īs we have discussed, EDM marketing builds upon the traits of Email. Let us put this into perspective, the aim of both email and EDM marketing is to educate, engage and then convert subscribers into customers or to promote repeat sales & encourage brand loyalty.
To be effective, an ideal EDM Marketing campaign utilises the following channels, apart from email, When it comes to EDM marketing, Instead of just sending personalised emails you are primarily focusing on building a relationship with your subscribers through conversation and engagement, and then following it up with cross-channel retargeting campaigns, based on the behaviours of your email subscribers, to reiterate the message of your campaign. So what’s the point in going with EDM Marketing you ask? With EDM Marketing, you do the same stuff as in email marketing. Though you have the analytics, provided by your email service provider, to measure and actively adapt your email strategy to the ever-changing trends, the scope of email marketing ends right there.
With Email marketing, you start by building a list of subscribers and then send email blasts using an email service provider, like APSIS One, and then hope for a good result.
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